Why I started the Plum
Trust in the media is near all time lows and getting lower. At the same time, local news agencies find themselves trying to provide the same coverage they used to with fewer and fewer resources. An impossible task. As a result, the quality and trustworthiness of local news has suffered.
And yet it’s never been more important to have trustworthy local news sources. In the age of social media, lies and misinformation spread much faster than the truth. AI creates videos indistinguishable from reality. And truth-agnostic social media algorithms promote whatever content gets the biggest reaction.
I started the Plum to help bring back a sense of shared reality in Utah. Every story takes 10-20 hours to research, fact check, and write. Our writers follow a strict process, designed to give you both sides’ arguments, and fight our own biases.
What I hope the Plum does for you
I hope the Plum saves you time.
By reading a few articles a week, you’ll be more informed than 95% of Utahns on Utah’s current events.
I hope the Plum gives you hope.
Headlines are designed to make you feel angry and hysterical. But as you dive into what’s actually happening, you will often find that there are good people addressing the situation in appropriate and intelligent ways.
I hope the Plum helps you be a better citizen.
Self-government depends on a public that genuinely understands what it is deciding. I hope that by giving Utahns the best information available, we can govern ourselves with more certainty.
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